The Brief
An Appetizing Life started life in 2016 as a weekly livestream cooking show that ran on multiple platforms including Facebook Live and Youtube. The how-to cooking series was developed by Lisa Marie Todd to encourage home cooks to have fun in the kitchen while creating healthy and flavorful dishes. The Appetizing Life series grew into a food/lifestyle blog and brand that featured weekly recipe videos, cooking and lifestyle tips, product reviews, and entertaining ideas.
Roles: Digital Content Producer/Director
- Oversaw full production services for all digital content: video production, direction, and final edits for content distribution.
- Produced and Directed (76 Episodes) An Appetizing Life Live: multi-camera live stream.
- Produced, Directed, and final edits for (160+) An Appetizing Life recipe and lifestyle videos. An Appetizing Life – Youtube Library
- Designed and implemented brand and content strategies for produced content on all online media outlets: Website/blog, Instagram, Pinterest, Youtube.
- Ensured all content aligned with brand strategies, all while incorporating SEO best practices and guidelines.
