I have been privileged to work with some very creative minds and manage some excellent creative work over the course of nearly a decade with the Marie Todd Jewelry line.
During my tenure, I was tasked with managing creative projects simultaneously with marketing campaigns and initiatives. This meant coordinating, organizing, and managing creative teams (graphic designers, photographers, copywriters), while working closely with the founder led design team to maintain a clear visual directive for the brand, it’s products, and our message.
As a Director, I developed brand and product marketing strategies for implementation (e-commerce, showroom and sales rep support, retail support, trade shows, online and traditional print marketing strategy); interfaced with and managed PR, social media and copywriting team members; and oversaw efforts to build consistent brand messaging to drive brand awareness and sales.
