THE BRIEF
When Marie Todd launched a new fashion jewelry line, we decided to create a series of photo campaigns and digital assets that would encapsulate the bold and stylistic designs in the brand’s new line.
Harkening back to vintage Hollywood glam and borrowing bold colors and patterns from both Moroccan and Art Decco inspired geometric designs, we created a series of digital assets that showcased the jewelry’s personality for the coming seasons.
Roles: Art Direction / Creative Project Management
From conceptualizing, casting, and planning the two day shoot with renowned photographer BJ Formento and designer Lisa Marie Todd to editing final images and incorporating them into various digital assets, I directed and managed a talented team through a successful branded campaign.
The resulting images were used for social media, web banners, promotions, print-outs, and were also included on the website as additional product lifestyle shots.
